Episode 1

full
Published on:

16th Aug 2023

Unveiling the Roots of Content Marketing: Tim Priebe's Pioneering Insights

In this episode, Chris Moroz sits down with Tim Priebe, owner of T&S Online Marketing, a full-service digital marketing firm based in Oklahoma City. Tim shares his journey from being a computer science major to starting his e-commerce website and eventually transitioning into the marketing industry. He talks about his early experiences with content marketing before it even had a name and how he developed a deep technical knowledge of web development and SEO.

Tim opens up about the financial struggles his company faced before a turning point came when he landed a significant social media management contract. He further discusses two major inflection points that transformed his business: switching to a recurring revenue model and launching an online magazine during the pandemic.

Are you a tech guy looking to find your way to the top? Join the conversation as Tim explores the significance of technology.

Key Highlights

[00:37] Tim's background

[06:38] The evolution of digital marketing

[07:50] How the SEO educational event helped Tim realize their expertise in the field

[11:14] How Tim transitioned from hand-coding to using a page builder

[14:47] The biggest turning points along the way

[20:17] Emphasizing openness to opportunities and flexibility in business approach

[22:51] Why and how the Edmond Business came about

[29:13] Tim's approach to starting the online magazine "Edmond Business.”

[30:57] Tim’s success stories with his clients

[36:06] The difference between a prospecting list and a marketing list

Notable Quotes

● When you run 18 months in the red, you don't realize you're in the black for a few months after that because you're still trying to catch up.

● When you're trying to do something new, right? And you have a ton of people rallying behind you, that's a good help.

● Having clients that you can test with are critical, and so I love the fact you were able to identify a few of those. If that's not something you're doing in your business, I encourage you to do so.

● In general, marketing is one too many conversations. So it means one organization or person or whatever getting a message out there to as many people as possible. Whereas sales is a one-on-one conversation.

Resources

To discover the world of digital marketing at T&S, visit their website at www.tandsgo.com.

Don't forget to sign up for the T&S newsletter and connect with them on social media for the latest updates and strategies.

Next Episode All Episodes

Listen for free

Show artwork for The Oklahoma Business Show

About the Podcast

The Oklahoma Business Show
Conversations with business owners and leaders about their wins, struggles, and lessons learned along the way.
If you're anything like me, hearing other business owners and leaders talk about their experiences at a conference, a lunch, or just over a cup of coffee is always an encouraging and exciting conversation, and that's the simple goal of The Oklahoma Business Show. Listen to successful business owners as we discuss topics ranging from how and why they started their business, challenges they had to overcome that made them stronger, victories that made them hold their head a little higher, and lessons they've learned along the way.

About your host

Profile picture for Chris Moroz

Chris Moroz

Who is Chris Moroz? 🧐

I started my career in IT long before launching my own business. Finding joy in learning about computers throughout my early teens and young adult years eventually led me to pursue work at Fortune 500 companies such as AOL and Dell, where I was awarded Top 5 sales awards at both companies.

Shortly after leaving Dell, I started Golden Years Computer Services, which served residential clients in their Oklahoma City homes. Within 6 months, as word began to spread of the high level of service being provided, we added small business support to our growing list of services.

Since the start of these companies in 2009, I'm flattered that I've received several nominations for OKC Biz Magazine’s Best of Business awards (and most recently nominated as best Cyber Security provider in OKC). As part of my belief that we can all improve other's lives, we've partnered with Feed The Children, and were recently able to donate a dozen computers to Bethany Public Schools to assist student transition to remote learning during the pandemic.

When I'm not busy saving the day for a small business owner, you can find me unplugging from all things tech: hiking and camping in Oklahoma’s breathtaking scenic parks, discovering new foods in locally-owned restaurants with his friends, and investing quality time with my wife, Kari, and two daughters, Gracie and Trinity.