Episode 5

full
Published on:

8th Nov 2023

Small Business Marketing and Branding Insights with Alyssa Weathers Murphy

In this episode, I’m joined by Alyssa Weathers-Murphy, the owner of Siren Media, a woman-owned marketing agency in OKC. Alyssa shares her journey of starting her own business, from initially being reluctant to becoming a successful entrepreneur. She discusses her background growing up in a family-owned TV sales and repair business and how her passion for selling and marketing led her to start her own agency. Alyssa also talks about the challenges and successes she has experienced working with small businesses and nonprofits. She emphasizes the importance of networking and supporting other women in business. Alyssa's enthusiasm for helping young people and providing guidance and mentorship shines through as she shares her advice for those starting their careers.

Tune in to learn more about Alyssa's experiences and insights in marketing and entrepreneurship.

Key Highlights

[01:08] Alyssa's journey toward starting a marketing agency

[04:35] Alyssa’s struggle with imposter syndrome after graduating from college

[06:19] Alyssa's fascination with goth-related businesses and experiences in retail and makeup artistry

[07:39] Finding job connections through networking

[11:05] The mismatch between the offered products and the needs of small businesses.

[12:50] Career changes, embracing diverse roles, and discovering growth after unexpected job loss.

[17:22] How Alyssa founded a business

[18:15] Essential steps for aspiring business owners

[20:07] Impact of advocating for women in business

[24:45] Women's empowerment and raising confident individuals

[25:21] Navigating networking with college students for business guidance and opportunities

[29:23] Mentoring young business professionals

[34:19] What Alyssa enjoys most in what she does

[38:12] Finding business community and networking

[41:10] Business Networking International (BNI)

[44:57] Why Alyssa can not live without her iPhone

[45:11] How to connect with Alyssa

Notable Quotes

● So if anybody out there is thinking of starting a business, the first thing you need to make sure you're able to do Is get a few clients, two or three clients. Two, be ready to pay your living expenses for a few months. You need to build that on-ramp.

● If you're in whatever industry you're in, take some time, take a meeting a month or a meeting a week, and do coffee with a kid in college.

● I love working with small businesses. It's my passion to help them with branding, web design, social media, and advertising.

● Being let go from a job was the best career thing that ever happened to me. It forced me to take stock of my skills and start my marketing firm.

● Helping young people and those in transition is a big calling for me. I enjoy mentoring and providing guidance to those starting their careers.

● In business, everything is a negotiation. It's important for women to ask for what they want and claim their value. I encourage the younger generation to go for it.

● I believe in the power of networking and building connections. It's amazing how telling people in your network what you're looking for can lead to unexpected opportunities.

● Negotiating for what you want is essential in business. Don't be afraid to ask for what you deserve and claim your value.

● I'm passionate about empowering young people and helping them navigate their careers. It's important to support and mentor the next generation of business leaders.

Resources

Feel free to contact Alyssa at:

Instagram: https://www.instagram.com/sirenmediaokc/?hl=en

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About the Podcast

The Oklahoma Business Show
Conversations with business owners and leaders about their wins, struggles, and lessons learned along the way.
If you're anything like me, hearing other business owners and leaders talk about their experiences at a conference, a lunch, or just over a cup of coffee is always an encouraging and exciting conversation, and that's the simple goal of The Oklahoma Business Show. Listen to successful business owners as we discuss topics ranging from how and why they started their business, challenges they had to overcome that made them stronger, victories that made them hold their head a little higher, and lessons they've learned along the way.

About your host

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Chris Moroz

Who is Chris Moroz? 🧐

I started my career in IT long before launching my own business. Finding joy in learning about computers throughout my early teens and young adult years eventually led me to pursue work at Fortune 500 companies such as AOL and Dell, where I was awarded Top 5 sales awards at both companies.

Shortly after leaving Dell, I started Golden Years Computer Services, which served residential clients in their Oklahoma City homes. Within 6 months, as word began to spread of the high level of service being provided, we added small business support to our growing list of services.

Since the start of these companies in 2009, I'm flattered that I've received several nominations for OKC Biz Magazine’s Best of Business awards (and most recently nominated as best Cyber Security provider in OKC). As part of my belief that we can all improve other's lives, we've partnered with Feed The Children, and were recently able to donate a dozen computers to Bethany Public Schools to assist student transition to remote learning during the pandemic.

When I'm not busy saving the day for a small business owner, you can find me unplugging from all things tech: hiking and camping in Oklahoma’s breathtaking scenic parks, discovering new foods in locally-owned restaurants with his friends, and investing quality time with my wife, Kari, and two daughters, Gracie and Trinity.